Grow Your Business On Instagram – Explained
Gone are the days when people used to go door-to-door or use posters to make people aware of their business or to influence them to buy their products. The digital era has made it very easy to grow your business online.
There are several ways to grow your business online like using blogs to promote your product, making a website for your brand, affiliate marketing, digital marketing or social media marketing.
What does growing your business on Instagram mean?
Growing your business on Instagram means becoming an Instagram Infuencer.
Now, you might be wondering what is that?
In simple terms, Instagram Infuencer is one who builds a community on Instagram by reaching out to his audience by posting contents related to his business or niche.
Once you build a community, you can easily persuade your audience to buy your product to take a particular action, preferable to your business.
Now, you might be wondering, why Instagram?
There are more than 500 million active users on Instagram every day. Out of this, 80% of accounts follow at least one business. So, you see how easy it is to build your community here.
How to grow your business on Instagram?
Here, we have listed a few easy tricks to grow your account faster and get massive followers, all of them being real.
- Choose a niche
Choosing a niche means choosing a particular field your business and contents will be all about. Your contents and your target audience, both depend upon your niche.
Be very careful while choosing your niche. Try to look out for various options. Do basic research. Then choose something you’re passionate about and have knowledge so that you can influence other people.
- Create a business account
The very first step growing your brand on Instagram is to make your account public which Instagram terms as a ‘Business Account’.
It is very important to have a business account to grow your business faster as it makes your content reach out to a wider audience, even if they do not follow you.
You can do this either by creating a new business account or by switching to the business account from your personal account.
Remember, a business account makes your posts reach a wide range of audiences even if they do not follow you which helps in better growth.
- Customize your profile
Your profile would be the first impression on your audience so you will ha
It is very important to have a profile picture and bio relevant to your brand. You can use your picture or logo of your brand as a profile picture, whatever might be suitable.
Your bio should say everything about your brand. What is it? How is it useful for your audience? Why should people follow you? Keeping the character limit in mind, say everything about your brand you can along with the link of the website, if any.
- Post Creative Content Consistently
After you have set up your account, one of the most important factors that help in growing your brand on Instagram is your posts. Your posts will only be the engine to drive the audience to your account.
But there are several points to keep in mind for creating an effective post.
- Create Creative Content
There is a popular saying related to growing your brand on Instagram which says “Content is the king”. Well, that’s right. Your content will define your brand and drive your audience or make them stay.
So make sure you post something relevant to your niche and useful for your audience. Your content should be something that would fulfill the needs of your audience. Do not try to promote your brand through your posts. You have the ‘Stories’ feature for that.
For example, if you are a digital marketer you can create content about how to do digital marketing or about different ways to make money online or about different websites that pay you or anything similar. These kinds of content are user informative which will help to grow your account.
- Use Videos
Try using videos in your post because average engagement for videos is growing faster than the average engagement for posts consisting of only images.
- Post Consistently
Be consistent in posting your content. The more consistent you are, the wider your content reach. This is how the Instagram algorithm works. Instagram makes posts from consistent accounts reach a wider range of audiences.
Try to post at least once a day. Two to three posts per day is considered to be the most effective. But do make all the posts at once. Post at regular intervals.
You can almost double your follower growth rate by moving from less than one post per week to 1-6 posts a week. You can more than double your follower growth rate again by moving from posting 1-6 times per week to once or more per day.
But do not make more than three posts per day. If you do so, your followers’ feed will be filled with your contents and soon they will start unfollowing you.
- Post at Optimal time
Posting your content at different times during the day can impact your engagement levels.
A study by Sprout Social found that posts should be published from Tuesday through Friday. And they should be published between 9 am and 6 pm to maximize engagement.
You can also schedule your content to post them at the optimal timings.
- Use Quality Hashtags and Location tag
Hashtags play an important role in growing your brand on Instagram. They make your post reach to the right audience, even if they don’t follow you. If you use a hashtag then all the people following that hashtag will get your post on their feed.
So just use the right hashtag and target the right audience. Though Instagram allows only 30 hashtags per post but the use of only 9 hashtags properly can prove to be optimal to get maximum engagement.
Also, try to use location tags in your posts. This increases your engagement by 79%.
- Use Stories and Live Videos
You can post stories and live videos for better growth of your brand.
You can use stories to promote your brand. You can showcase your works, features, earnings, growth, or any other information needed to promote your brand instead of posting them as your content.
Use posts for providing knowledge to your audience and stories for the promotion of your brand.
Try to go live on Instagram. This makes your account make appear at the right in the stories feed thus making people notice you more. This helps in growing your brand on Instagram.
- Engage with Others Contents
Try engaging with the content of other people in your niche. Like and comment on their post. This way people will start noticing you and will visit your profile.
- Collaborate with Influencers
To grow your account at a faster rate, get the right influencers to endorse you. Reach out to influencers in your niche and try to get featured on their page or tagged on their posts. This will lead to reaching out to their followers all at once.
- Engage with Followers
Try to engage your followers with your posts. Use captions ending with an open question so that your followers can reply in the comment section.
Reply to the messages and comments of your customers. This will increase the rating of your account. Even if you receive criticism, reply to it with positivity.
So, ready to grow your brand on Instagram? But remember just creating a business account is not enough. You need to have a proper plan. Be specific about your target audience.
Be consistent and regular. And most important of all, be patient. Growing your account on Instagram requires effort and patience. It cannot be done overnight. Just follow the steps properly. Soon you will start getting the result.
We have tried listing all the hacks from our experience. If you think we have missed out on any, please let us know through the comment section.